You have a wonderful product or service to offer, a brand story, and a few examples to illustrate your unique offering.
Spread the word about it to your target audience and find inspiration from a brochure example below!
Brochures (whether physical assets or digital brochures are needed) are one of the easiest ways to spread the word about your brand.
However, making brochures (from business brochures to marketing brochures) can be challenging, particularly if you’re not the artsy type lacking design know-how.
In this blog post, you’ll discover professional templates and creative examples of brochures that you can edit, download, and print right away ensuring a consistent visual brand.
We’ll also answer the most burning question about brochures: are they still an effective tool for existing and potential customers?
Whether you need to make brochures on the fly for your food truck or you’re a marketer who has to make three different product brochures in a day, this collection of brochure examples is for you.
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If you prefer watching over reading, watch the video summary of this blog post.
Another thing to be aware of is we’re not just talking about physical brochures. There are also digital brochures (often formatted as a pdf) to consider.
Physical brochures are brochures that you print and distribute. Despite the paperless simplicity of going digital, traditional brochures and leaflets remain relevant. The decision to purchase high-value products or high-risk services is a good example. These include cars, real estate, or booking a holiday trip.
Now that you understand the power, influence, and versatility of brochures, let’s look at some creative examples of brochures across different industries.
You can also use these brochure design ideas and examples as templates that you can customize, edit, print, or share right away with Piktochart’s free brochure maker.
Company brochures in the medical field can simplify concepts for patients, making them a powerful tool to raise awareness. Educate your clients and community about a specific disease and how to manage it or keep staff informed about the latest updates with a creative trifold brochure.
You can either keep the photos in the original template or pick a new set of high-quality images from Piktochart’s vast library of photos.
Not a fan of the blue-and-white color scheme?
Change your brochure color scheme with just one click. Here’s a short tutorial on changing color schemes using Piktochart.
Before you know it, your trifold brochure masterpiece is ready for print and distribution!
Whether you’re about to open your first dental clinic or launch an oral health product, it doesn’t take a lot of time to design your dental brochure.
This dental brochure template is customizable, including photos, fonts, typefaces, and color schemes.
What we love about this specific brochure layout is you can either use it as a trifold or Z-fold brochure. Plus, there’s a timeline format if you want to explain a process.
Brochure design pro tip: Keep your text short and simple and let the visuals and graphics do the talking.
Whether you want to raise more funds or encourage more supporters to help spread your cause, a nonprofit brochure template should be a part of your design arsenal. Brochures also go well in nonprofit emails and newsletters.
Brochure templates are beneficial if you have a small marketing team (or perhaps a couple of freelancers) behind your organization. They’re real time-savers!
Another benefit is that templates help ensure that your nonprofit branding is consistent, especially if you have a lot of volunteer creators who make visual assets for your organization.
As the travel and tourism industry prepares for its comeback following the COVID-19 pandemic, travel marketing specialists and brands should understand that people have different reasons for going on holiday.
For example, you might be more interested in the bonds you build with the people you travel with, while others travel because they like learning about different cultures.
Whatever your clients’ reasons are behind their travel plans, highlight the top tourist spots and the hidden gems in your brochures and marketing materials.
On closer look (the photo above is just a screenshot of a portion of the template!), this travel brochure puts the spotlight on every traveler’s dream destination — a place where urban dwellings, nature, food, culture, and the arts collide.
Here are a couple more travel brochure templates from our collection that you can use.
Your veterinary clinic is more than just a place for sick pups and kitties. One great way of getting more attention to your vet practice is to educate your clients, whether at your clinic or on your Facebook account.
A veterinary brochure with catchy photos, design elements, and typography can help you build authority in the space.
For example, use this vet brochure template to highlight the pros and cons of dog and cat ownership (but we all know that cats own us, right?).
At the bottom of your brochure, you can add a couple of details about your practice, like your clinic hours and a call-to-action statement inviting readers to follow your social media page.
As discussed earlier in the section about whether or not brochures remain effective in the digital world, brochures are influential when it comes to big-ticket purchases such as real estate.
Apart from helping boost your reputation and professionalism in the eyes of your clientele, brochures are also a good option to showcase your most valuable properties.
Brochure design pro tip: Sell the experience rather than the product or service. For example, when designing a real estate brochure, set the mood and show your potential clients what it means to live in their property of choice.
The images and photos in this real estate brochure example show what it means to live in a luxury beach condo.
You have the big blue ocean right at your doorstep, exclusive villas to help you unwind at the end of the day, and an affluent neighborhood with easy access to all the essentials you need.
Brochures aren’t just for marketing or branding. They’re also a great way to communicate an idea, insight, or advocacy.
A simple, one-page brochure template does the job well for these types of brochure design needs.
Marketing brochure design pro tip: Great copy is often the most undervalued element in brochure design. For this reason, don’t add your brochure copy as an afterthought. If there’s enough space, add some choice words to strengthen your message.
Outline your headlines, text, and call-to-action copy before you start the brochure creation process.
Your business brochure needs to look professional but not too corporate at the same time. How do you do this?
Add some of your brand personality to your business brochure by changing up your colors, fonts, and illustrations. Corporate brochures can inspire with the right design.
In this example, the geometric shapes and bright colors add more life to a somehow boring niche (thermal cups).
You can view this template of a product brochure or the rest of the business brochure pages by clicking the “Edit template” button.
Want to make a marketing brochure for an event?
Start with an eye-catching front cover, feature your potential customers or guests, and highlight what makes their talks or performances a must-see during the event.
Don’t forget to add the most important details, including the schedule, venue, ticket prices, and where to buy them. You can also add some texts about group discounts or early bird pricing.
This marketing brochure template is an excellent example of a brochure that you can use as a handout or an attachment that you can send via email.
Brochure design pro tip: Crop images into whatever shape you want in your brochure. It’s easy with Piktochart! Watch the tutorial video below.
This mental health brochure template takes on a minimalist brochure layout with its blue and white color scheme. The bold fonts also act as headers, and the white space helps the icons and photos stand out.
As you can see, the template also uses data visualization techniques like pie charts to make its content more engaging and persuasive.
What’s not to love in this visually stunning brochure template?
You have photos that come to life with their dynamic compositions, bright colors, and a strong call to action (share the love!) that resonates with the target audience’s language.
Healthcare is one industry where the best brochures can make a significant impact.
Need to remind patients about preventative care? Make a brochure.
Want to make educational pamphlets for significant others taking care of their family members? You can design a brochure for that!
Luckily, you don’t have to spend hours making your healthcare brochure from scratch. You can use your time wisely for other things, such as learning a new skill that can help you become a better healthcare provider.
Whether you’re part of a big city hospital’s marketing team or the owner of a small-town clinic, Piktochart’s brochure template library can save you a lot of time (and sanity).
Want a more modern and chic look for your traditional corporate sales brochure?
We’ve got modern corporate sales brochure templates for you below, whether you work for a multinational corporation or a small business.
Bonus Piktochart benefit: If you’re on a tight budget, you can get them for just a few dollars with Piktochart, and you can even customize fonts, photos, and colors (the sky’s the limit!) so you can reuse the same brochure format for your next projects.
Brochures come in different sizes and can be designed as a tri-fold asset or single page, but A4 is the most commonly used brochure size and format.
Whichever format you choose, a captivating headline, the use of contrasting colors, and the elimination of negative space are key for formatting and the final design.
An A4 is 8.5″ x 11″ in the US, while it’s 8.3″ x 11.7″ in the rest of the world. Use the infographic as your guide for the best brochure sizes below.
Now that we’ve gone through a few brochure examples, the next thing you might ask is how to make a brochure that wins new customers.
A marketing brochure, just like a gourmet sandwich, needs the right ingredients to make it memorable. There are three critical steps to nailing it: defining its purpose, knowing your audience, and preparing an outline.
This is the foundation of your brochure. Ask yourself, “What do I want to achieve with this?” Whether it’s introducing a new line of gourmet cheeses or announcing the opening of a new yoga studio downtown, your purpose guides your content creation process.
Remember, you’re telling a story – make sure it’s one that piques interest and draws potential customers in.
Who are you talking to? Teens with an obsession for eco-friendly fashion? Or perhaps health-conscious millennials with a penchant for organic food? Identifying your target audience is crucial as it influences your tone, language, and design.
Talk their talk, walk their walk, and you’re halfway there.
Before diving into design and copy, draft an outline. What’s the flow of information? What are the key points you want to communicate? Just like a blueprint for a house, your outline ensures your brochure is constructed logically and sensibly.
Sales brochures and marketing brochures are like Batman and Robin. They work together but have their unique roles and strengths. While marketing brochures are all about creating awareness and excitement, sales brochures focus on the details and the deals.
A well-designed sales brochure is a persuasive salesperson in paper form. Its main goal is to give detailed information about your product or service and convert interest into sales. So, how do you make it effective?
Be clear and precise. Make your product or service the star of the show, and let it shine in all its glory. Highlight the benefits, showcase the unique selling points, and don’t forget the numbers – price, size, amount, whatever it may be.
Don’t bury your call to action. It should be compelling and visible, encouraging the reader to take the next step. Finally, use high-quality images that complement your text. They say a picture is worth a thousand words – make sure those words sell.
Marketing brochures are all about creating awareness and generating excitement. They’re your brand ambassadors, cheerleaders, and storytellers. On the flip side, sales brochures are the straight-shooters. They’re loaded with the facts, figures, and offers that push customers over the line from interest to purchase.
Both play an integral role in your business’s success, much like how a dash of humor can spice up an otherwise straightforward article. Remember that whether you’re crafting a marketing or sales brochure, authenticity, clarity, and engaging content are your keys to standing out in a sea of promotional content.
As a parting piece of advice, remember what your English teacher always said, “Show, don’t tell.” Whether you’re selling a product, a service, or a vision, the most powerful way to do so is by painting a vivid picture.
A picture that doesn’t just speak a thousand words, but also persuades, engages, and ultimately convinces customers to choose you over the competition.
In summary, a brochure is a practical and versatile medium.
You can print a small batch of physical marketing brochures or business brochures, and supplement them with a digital brochure that provide customers unlimited downloads on your website.
Using our brochure examples, you and your business can establish credibility and improves brand recall.
Before you design your business brochures, don’t forget these important details and pertinent information — your business name, company logo, product benefits, contact information, social media channels, location, and business hours.
Additionally, consider adding a dedicated section for social proof, perhaps even a QR code leading to your online presence to explain your product details or offering without creating a brochure with information overload for your customers.
With Piktochart’s AI brochure maker, it’s easy to create professional-looking brochures using our top brochure examples and sales brochure templates! All you need to do is share a prompt and it’ll draft up brochures based on expert designs within 10 seconds. Then, you just need to choose the one that you’re happiest with, and you can customize it further to make it fully yours.
